Meta is planning to test new premium subscription tiers across its core subscription platforms, such as Facebook, Instagram, and WhatsApp. This marks a significant move beyond its traditional advertising business model.
The tech giant confirmed that the new subscriptions are designed to unlock maximum productivity and creativity, alongside expanded Artificial Intelligence (AI) capabilities, while keeping the core app experience free for all users.
What New Subscriptions Will Offer?
Meta isn’t getting locked into a single strategy. Instead, it is launching a single bundled plan; Meta will experiment with specific subscriptions, each offering a specialized set of features.
Early reports suggest Instagram’s paid tier could include unlimited audience lists, insights into followers who don’t follow back, and the ability to view Stories anonymously. Paid features for Facebook and WhatsApp have not been fully detailed, even though reports suggest enhanced controls, posting options, and other potential ad-related features.
Distinct reports also suggest that WhatsApp may test subscriptions that let users remove ads from sections such as Statuses and Channels. In Meta’s premium strategy, AI will play a key role.
The company is planning to integrate Manus, an AI agent acquired for a reported $2 billion, into its subscription offerings, while continuing to sell Manus as a standalone product for businesses. Alongside this, Meta is also testing subscriptions for AI tools such as Vibes, its short-form video creation features, and moving to a free model with monthly creation limits.
Why is Meta Expanding Subscriptions?
Meta’s new subscription plan aims to separate from Meta Verified, the company’s paid subscription service launched in 2023 for creators and businesses. Meta says it will use insights from Meta Verified to build offerings for a larger audience.
This move signifies Meta’s push to diversify revenue, as ads face regulatory and market pressure, even as major competitors like Snapchat+ succeed with subscriptions. However, as testing begins in the upcoming months, subscription fatigue may become an issue.
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