Google, the search leader, has recorded a disposition in market share going below 90% after a gap of almost 10 years. As reported by Statcounter, the firm’s market share couldn’t reach 90% in the last quarter of 2024, which previously occurred in 2015. The stats show how users are turning toward other search engines, benefiting Google’s competitors.
According to the report by Statcounter, Google experienced a market allocation of 90% in September 2024, which went below 89.34% in the following month of October. The figures were 89.99% and 89.73% in November and December 2024, respectively.
The last time Google recorded a market allocation below 90% was in the first quarter of 2015- 89.62% in January, 89.47% in February, and 89.52% in March.
Google’s market share remains below 90% in January 2025, at 89.62%, showing great concerns regarding its user base in the upcoming months and years.
What is the Reason for Google Search Market Share Downfall?
As per the sources, the enhanced usage of other search engines, such as Bing, YANDEX, Yahoo!, Baidu, and DuckGoGo, has been the major reason for Google’s share loss. Moreover, information about such phenomenon drives the attention of the users worldwide, which inspires them to utilize other available options.
Data showed that apart from Asia, Google’s market allocation was down in almost every region. Remarkably, in the USA, the search engine encountered a share of 90.37% in November 2024, which dropped to 87.39% in the following month of December.
What Lies Ahead?
Though Google is facing a downtime in the search industry, it is the front-running search engine at present. Nevertheless, it is important to understand that such loss can become a trend in no time, impacting the overall user base of Google.
The emergence of generative AI, like ChatGPT and Perplexity AI, will also become a hurdle for Google in the coming years.
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