What Are The Top Customer Behaviour Analytics Examples?

What is Customer Behaviour Analytics?

Customer Behaviour Analytics refers to the process of understanding the business’s engagement with its audience. Moreover, it is the usage of quantitative and qualitative analytic tools to procure insights on the customer’s journey. 

Further, Customer Behaviour Analytics uses data to analyze the requirements of a customer. It also enables technology to help businesses to segregate consumers into categories. Hence, making it easy to identify trends and build strategies to market and sell products, services, and solutions.

Customer Behaviour Analytics can also help businesses understand a customer’s journey using various techniques and examples. Therefore, here are the different stages in a customer lifecycle that use behaviour analytics.

• Customer Acquisition: It refers to the techniques to categorize various customers. Moreover, it helps identify various customers and their behaviours to acquire more potential buyers.

• Customer Engagement: Further, there are various behavioural patterns and businesses can comprehend these patterns for content personalization. Hence, businesses have a deeper analysis of their customer and a better way to connect with them.
• Customer Retention: Customer Retention also provides businesses opportunities to identify any customer churn. Therefore, businesses can prepare various strategies to retain customers and audiences.

Why is Customer Behaviour Analytics Important for Businesses?

• Firstly, customer behaviour analytics increases horizons for businesses by identifying various behavioural patterns of customers. Therefore, it helps businesses improve their conversion rate and offers more opportunities for development.
• It also predicts customer behaviour by analyzing data to detect their value to the business. Therefore, businesses can develop strategies to target the high-value section of customers to gain more profits.
• Moreover, it helps businesses understand their customers better and analyze their behaviour using data analytics. Hence, businesses can also personalize their strategies and content to attract more customers. 
• Further, understanding customer behaviour through data analysis helps understand the customers and their requirements. As a result, it enhances customer satisfaction and improves customer retention.
• Above all, there are various businesses with different sets of customers and audiences. Therefore, with the customer behaviour analysis model and approach businesses can cater to various requirements and opportunities.

How can Businesses Conduct Behaviour Analytics?

• Audience Segmentation:

Firstly, businesses need to identify their various audience segments and their requirements. Moreover, the goal is to discover various customer groups using various behaviour analysis tools. Further, businesses need to detect various demographics using data and understand the marketing funnel. Hence, this helps businesses understand and acquire more customers by employing more marketing strategies. 

• Detecting Selling Points according to Segments:

Businesses must identify their most profitable audience segments and their requirements. Further, various qualitative methods like group studies, surveys, interviews, etc. help detect various indicators that enhance analytics. Therefore, paving the way for businesses to discover unique selling points that may attract potential customers. It also helps businesses to personalize and customize strategies and content for various segments.

• Data is a Key Element:

Data is the fuel that is a part of various business operations. As a result, businesses must collect as much data as possible to develop more strategies and actionable insights. Businesses must also make the most of various data analytical tools to process the data into information. Moreover, when it comes to behavioral analytics, any form of business data is relevant for operations. Hence, businesses must collect data from various sources to conduct analysis on customers.

• Discover Qualitative and Quantitative Indicators:

A good customer analytics tool and platform helps businesses identify various operations within a business they need improvement. Businesses must also look for both qualitative and quantitative indicators to identify trends and gain actionable insights. Therefore, businesses must look for a profitable strategy that satisfies both qualitative and quantitative requirements.

The Role of Data Analytics in Customer Behaviour: How do Businesses analyze Customer Behaviour using Data?

Businesses have evolved with the digital age and have started adopting various technologies. Moreover, businesses have identified that data is an important aspect that fuels maximum operations and their strategies. Previously, businesses would depend on demographic information to segment customers. Although, with the rise of digital transformation, businesses have become more vigilant in offering customer-centric solutions. 

However, at a digital stage, businesses can no longer just depend on these factors. Moreover, there should not be any preconceived notions when it comes to an audience or a segment. 

According to Todd Yellin, VP of Product Innovation at Netflix, “It really doesn’t matter if you are a 60-year-old woman or a 20-year-old man because a 20-year-old man can watch Say Yes To The Dress and a 60-year-old woman could watch Hellboy.”

Further, companies like Google, Amazon, and Netflix use data to their advantage to map out a user’s experience. They also use data to merge qualitative and quantitative insights to identify the customer’s requirements.

For example, Netflix drives 75% of its viewer traffic through various recommendations. Moreover, the recommendation structure helps save around $1 Billion while maintaining viewer retention. Amazon also generates 35% of sales using their recommendation strategies. 

These digital giants are able to gain profits and increase horizons using data analytics in understanding customer behaviour.  

Here are the Top Customer Behaviour Analytics Examples

• Apple

Apple is one of the top technology companies that provide various products to its consumers. Although, the company also faces a plethora of technical issues and uses customer behaviour analytics to resolve them and develop its products. 

Firstly, it determines its target audiences using various surveys, websites, and other techniques. Further, they identify the user and their requirements and the reason they opt for certain products. It also helps the company detect any issues, pain points, and bottlenecks that hamper a user’s experience. Therefore, they procure this information and fix the issues that help gain customer loyalty. 

Apple also uses customer behaviour analytics to develop new products and bridge the gap between user and their requirements.

• Amazon

Amazon is a global company that offers a plethora of products, services, and solutions. Further, it is a customer-centric company that ensures complete resolutions to its customers. Moreover, the website’s algorithms provide and recommend high-quality and approved products for the customers.

The company uses customer behaviour analytics to identify products according to requirements and use the data to provide recommendations. It also helps consumers compare various products and provide recommendations for previous customers who have invested in other similar products and accessories. 

Amazon also allows its customer to select products according to their preferences, customer reviews, and sellers. It also uses customer behaviour analytics to provide customers with quality products.

• Netflix 

Netflix is a data-driven company that uses various metrics and insights to predict and analyze its customers. Moreover, the company offers its consumers personalized services on its platform by making recommendations according to their watchlist. Further, it uses data to identify the latest trends and build its content accordingly.

Moreover, it produces its own shows and series to engage its viewers on the platform. It also has an active involvement in various social media platforms like YouTube, Instagram, Twitter, etc. Therefore, the company uses its own shows to advertise and create trends to target audiences that prefer particular genres.