Hey, tech enthusiasts! Are you staying up to date with Google regarding the major core update it brings to users? Well, most of you might be! With this, you can start creating helpful content, improve your site, and more. Aside from that, Google, the massive tech giant, is here with its second impactful yet subtle core update of 2025.
Making its big start on 30th June 2025, Google’s Core Update 2025 has now finally come to an end. The noteworthy part is that the rollout took 16 days and 18 hours to complete. Let’s be clear with the timings too:
The core update began on June 30, 2025, at approximately 10:34 a.m. ET and concluded on July 17, at approximately 4:18 a.m. ET. Google officially announced the rollout was completed on July 17, 2025.
Regarding the update, Google has stated it as a regular update designed to surface better, relevant, helpful content for searches from all types of sites.”
Alongside, John Muller Search Advocate at Google, commented as “bigger Google Search Updates,” like all the updates.
A Light on Core Update
Google consistently makes frequent changes to its systems and search algorithms, known as core updates. The primary purpose of Google rolling out updates is to promote helpful and reliable content for search queries. The changes are not intended for a particular site or content, but rather to make the web a better place.
Here are a few ones to check out:
- The March Core Update began on March 13, 2025, and ended on March 27, 2025.
- The December Core Update started on December 12, 2024, and ended on December 18, 2024.
The list continues, as there’s widespread spammy, unhelpful, and low-quality content that impacts the overall search engine. Let’s now take a look at the primary goal of the June 2025 core update:
- Write people-first content
- Reduce low-quality, spammy content
- Offer rewards to content that is helpful and original
This is indeed a win-win for Google. Google has reduced the low-quality content that’s too old. On the other hand, they are rewarding great web page content. That’s easy! To ensure your site performs well, curate helpful and people-centric content.
Site Owners Should Be Ready to
As the rollout is complete, site owners must start assessing specific parameters to check if their site has been affected by the same issue.
- Traffic Changes
Evaluate whether there’s any fluctuation in the organic traffic of your site after the core update. - Ranking
Also, be sure to assess the rankings. Compare the keywords or search terms before and after the update. - Search Console Insights
In the search console, you get a clear view of how your site is performing in terms of clicks, impressions, and more. Check the data from the last three weeks.
Observations
According to experts, a few changes were seen after the June 2025 core update:
- Some sites saw a massive decline in their rankings
- Some showed improvements
- Some came up with no change
There’s not much information available regarding the core update, but Google has shared a set of questions to help determine if your site has been affected by the core update.
A Few Lists of Questions Shared by Google
- Does your content deliver original information?
- Does it offer an in-depth or comprehensive explanation of the particular topic?
- Does the page title or headline offer a summary of the content?
- Are there any grammatical or stylistic issues?
Lastly, Google has suggested focusing on creating helpful content for people, rather than for search engines. Additionally, follow the E-E-A-T model and other guidelines.
This way, you can win visitors and ultimately traffic to your site!
Final Words!
Content is indeed the king, and your site is the greatest asset to your business. So, all you need to do is focus on making your site the best it can be, specifically, in terms of performance, content, user experience, and functionality.
Google continually introduces core updates to enhance the search engine experience, making it a better place for trustworthy sites and helpful content. It’s all in your hands to be trustworthy and impactful!
Want to stay in the know of the updates happening in SEO, Search engines and everything around the marketing landscape, head over to Hitechnectar now!
Recommended Reading:
Florida 2: Everything about Google’s Core Update 2019
Google’s March Core Update 2024: Wrapped Up on 19th April
Google Search Core Update 2024 Taking a Dig at ‘Unhelpful’ and ‘Spammy’ Content