The busiest start of the year 2024 for Google! Fellow marketers and the SEO community were shocked by the major core updates announced by Google on March 5, 2024. This was the ultimate game-changer in the SEO realm. The entire action took a whopping 45 days to finish. Well, the changes were dramatic!
According to a statement on the update by Elizabeth Tucker, Director of Product Search at Google, there will be reduction 40% reduction in unhelpful and low-quality content, however, now it has ended up to 45%.
A lot more that happened through. Let’s run down and know everything about the tangible aftershocks of the Google core update.
The Google Core Update Action
Google’s whole and sole focus was to remove the unsolicited, unoriginal content that delivered no value to users. Sites generated bulk AI content with poor experience or created for search engines instead of people.
With all, read below what the core update brought about in action.
- According to industry surveyors, some websites reported 60% of losses in their organic traffic.
- Completely deindexed hundreds of websites that apparently violated Google’s guidelines.
- Google gave less preference to links in gauging the website’s rankings.
- Prioritize quality and credible content.
- All the long-running campaigns that promote low-quality links and unnecessary keyword optimization are removed.
The Key Changes
- Google has updated the help center page that shows how website owners can debug drops in Google rankings.
- You can make the necessary changes by referring to the document.
Here’s the Official Announcement
Short Rundown of the Google March 2024 Core Update
Name: Google March 2024 Core Update
Start Date: The Core update started on March 5, 2024.
End Date: Officially came to an end on 19th April 2024.
Tenure: 45 Days
Significant Points: Scaled content abuse, site reputation abuse, and expired domain abuse
Why Google Core Update: Google wanted to reduce the unhelpful content and deliver content that adds value to users
Coverage: Globally, affecting all regions. (content, websites, blogs)
Impact: Google will reduce 45% of low-quality and spammy content in the search results
Recovery: Work on improving the content quality as per updates.
You Can Now Share Feedback
Google has made the ranking feedback ready. It will remain open till May 5. As they always welcome feedback from users alike, a spokesperson at Google said. This will not affect any specific queries on the website, however, help Google in work on general improvements in search engine rankings for the future.
You can fill out the form here: https://forms.gle/SWN1sckmUfQR8k9a9
Statement from the Officials
A spokesperson at Google, Chris Nelson said a very crucial and effective thing, “There’s nothing special creators need to do for the update if they are curating satisfying content meant for people. For the content not ranking at a higher position, we recommend reading us page here.
Over to You!
It is super crucial to keep an eye out for Google’s core update, as it can have a major impact on businesses. Meaning, that fluctuation in rankings, has a positive or negative impact on the organic traffic, conversion rate, and revenue.
Marketers need to stay one step ahead and implement:
- Relevant SEO strategies
- Focus on top-notch, trustworthy and helpful content
- Align SEO strategies in accordance with Google’s new algorithm
- Stop including low-quality links
Back to the topic, the update has ended, but let’s see what lies ahead with a spirited approach!
Also Read:
Google Search Core Update 2024 Taking a Dig at ‘Unhelpful’ and ‘Spammy’ Content
The Hard Hit on AI Content: Checking Out on Google Manual Action Update