Cushman & Wakefield, one of the fastest growing real estate services firms in India, today announced the launch of REV360, a cutting-edge intelligence tool designed to enable global multinationals in evaluating, expanding and diversifying their Global Capability Center (GCC) & offshore strategies across the world. As GCCs continue to evolve into critical hubs for innovation and transformationโnot just in India but in key markets across Southeast Asia, Central Europe, and Latin AmericaโREV360 empowers enterprises to make smarter, faster, data-led decisions on a global scale.
The launch marks the next evolution of Cushman & Wakefieldโs GCC Advisory Services Platformโan offering first launched last year, making the firm the only international property consultant (IPC) with a dedicated, end-to-end GCC advisory service offering. REV360 now enhances their value proposition by being the only GCC & offshoring intelligence platform in the market that gives global multinationals a directional view on global talent availability, total cost of operations and market maturity. This significantly reduces the lead time for decision making. For detailed boardroom-ready business case development, companies can work with Cushman & Wakefieldโs GCC Advisory team to create a targeted business case and strategy.
Companies can either evaluate a single destination in detail or compare global gateway & GCC offshoring hotspots locationsโquantifying trade-offs of setting up offshore operations, cue into the depth of talent availability and overall market maturity by comparing competitor landscape, among others.
Currently, REV360 covers more than 20 key cities across 14 countries, including India, Philippines, Mexico, Costa Rica, Colombia, UK, Poland, Hungary, Ireland, Australia, Canada, Germany, Japan, and the USA. The platform will continue to scaleโadding more markets and deeper capabilities in line with evolving GCC footprints.
REV360โs structured, top-down methodology coupled with on ground market intelligence enables users to filter, customise, and prioritise market evaluation criteriaโs based on their specific business objectives. It also aligns with Cushman & Wakefieldโs Assisted D.I.Y. model, allowing clients to explore global GCC markets independently while benefiting from the firmโs deep domain expertise and partner ecosystem.
According to Cushman & Wakefield data, GCCs leased 25 million sq feet of office space in 2024 alone. Over the next two years, nearly 50 million sq feet is expected to be absorbed, reflecting continued growth driven by digital transformation, R&D and innovation mandates.
โWith India being the largest GCC market globally, we are proud to launch REV360 here. This platform brings together the depth of our global advisory and technology capabilities to support smarter, faster decision-making at the click of a button,โ said Anshul Jain, Chief Executive, India & Southeast Asia and APAC Tenant Representation. โAs GCCs become more strategic and complex, the need for timely, well-informed choices has never been greater. REV360 takes our advisory offering to the next levelโhelping companies navigate global offshoring decisions by balancing talent availability, scalability, and cost efficiency.โ
The launch of REV360 comes at a time when enterprises are seeking data-driven tools to navigate increasingly distributed and competitive global talent markets with speed and clarity.
โREV360 provides a directional view of Total Cost of Operations and overlays that with a strong lens on global talent availability, cost structures, and market maturity,โ said Arpita Srivastava, Managing Director & Head-Global Capability Center Advisory, in New York. โIt brings speed, clarity, and precision to decision-makingโempowering our clients to confidently design future-ready offshore and nearshore strategies, whether they are setting up for the first time or scaling their existing footprint.โ
As mature GCCs in India gear up for their next phase of growth, many are actively evaluating Tier 2 cities and adjacent marketsโtapping locations that are best aligned with their evolving business and growth strategies.
โFor mature GCCs already operating in India, REV360 can act as a strategic springboard to plan Core +1 strategies,โ said VS Sridhar, Executive Managing Director, Tamil Nadu & Kerala and Head of GCC Advisory โ Operations in India. โWeโre assisting clients explore growth into Tier 2 Indian cities as well as adjacent markets like the Philippines. This tool helps clients identify such expansion opportunities with clarity and confidence.โ
With REV360, Cushman & Wakefield reaffirms its commitment to transforming the GCC growth journeyโdelivering insight, agility, and strategic confidence to enterprises shaping the next chapter of global operations.