LEHI, Utah, July 17, 2025 /PRNewswire/ — RainFocus™, provider of the next-generation event marketing platform, today announced the RainFocus and Adobe Workfront Fusion integration. The solution seamlessly connects Adobe Workfront directly to RainFocus via Workfront Fusion. This enables event marketing teams to streamline event creation workflows by automatically creating events in RainFocus using approved Workfront requests.
Meeting and event request forms often sit within event technologies, creating a disconnect between approved events and marketing workflows. The new integration simplifies event setup through fully templated experiences. By automating the process for event requests, approval, and creation from within Workfront, organizations can eliminate repetitive data entry, manual event setup processes, and time-consuming coordination between project management, event platforms, and marketing automation systems.
Teams can also leverage RainFocus’ Marketo integration to automatically clone specified Marketo Program Templates upon event creation in RainFocus for a complete field marketing events lifecycle.
“Organizations are increasingly investing in micro-events to deliver highly personalized experiences that strengthen their customer relationships, underscoring a need for automated event lifecycle management,” said JR Sherman, CEO of RainFocus. “This solution is another step in our partnership with Adobe to further align event teams and sales and marketing teams for strategic event planning and execution.”
“B2B companies are transforming events into a strategic marketing channel, reinforcing the need for innovative solutions that drive measurable results,” said Stephen Ratpojanakul, Senior Director, Digital Strategy Group at Adobe. “The RainFocus and Adobe Workfront Fusion integration has powerful use cases for field marketing events that eliminate manual processes for requesting meetings, enhance data accuracy, improve operational efficiency, and accelerate time to market.”
In early 2025, RainFocus was recognized as the B2B Technology Partner of the Year for the second consecutive year. As an Adobe Technology Partner, RainFocus has launched additional data integration solutions with Adobe, including the Destination Connector and the Source Connector.
Click here for more information about the new integration and RainFocus’ partnership with Adobe.
About RainFocus
RainFocus is the next-generation event marketing platform built to capture and analyze unprecedented amounts of first-party data for exceptional events and optimized engagement throughout the customer journey. RainFocus powers flawless experiences with secure, scalable solutions to support the entire event lifecycle. The platform integrates with sales and marketing technologies, simplifying event registration, content management, and exhibitor activation across in-person, virtual, and hybrid experiences, all from a single dashboard. Leveraging real-time data, RainFocus provides actionable insights to drive personalization, accelerate qualification and lead conversion, and close deals. For more information, visit www.rainfocus.com.
Media Contact:
Sheena Lakhani
sheena.lakhani@rainfocus.com
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SOURCE RainFocus
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