Amazon unveils personalized styles on Alexa+ to customize its responses and meet the users’ moods. It is set to offer a tailored experience like never before while making communication more customized.
Amazon acknowledged that people communicate differently and have unique preferences, and they wanted their personal assistant to reflect on that. While this is the key motivation for personality styles in Alexa+, Amazon upgrades how the AI assistant responds to users’ questions and requests.
Introduced on 25 February 2026, Alexa+ currently offers three styles: Brief, Chill, and Sweet. Each style reflects a different personality that fits your mood. Amazing! Isn’t it?
Alexa remains your preferred assistant with the same capabilities but enhanced with a communication style tailored to your preferences. Additionally, users can easily switch between styles whenever they want.
New Personality Styles on Alexa+
Brief: It is Alexa’s response to user requests that require direct answers. Brief offers direct answers to queries without stretching the conversation or initiating small talk. It aims to provide the exact information you need.
Chill: It adds relaxed energy to responses to make the interaction easygoing. Chill makes the users feel like having a conversation with a laid-back friend while offering gentle guidance.
Sweet: In this style, Alexa responds with genuine warmth and enthusiasm. Amazon considers it the biggest cheerleader for users, celebrating your wins, encouraging you, and offering positivity with each response.
Why Do Personality Styles Matter?
Alexa’s new personality styles not only offer customized responses but also understand the nuances of human interaction. The styles are designed considering the five interconnected aspects-
- Expressiveness
- Emotional Openness
- Formality
- Directness
- Humor
Three of the personality styles incorporate these dimensions to provide appropriate responses that match users’ moods. While Brief responses are concise, casual, direct, and integrated with considerable humor, Sweet reflects warmth, emotional expressiveness, casual tone, enthusiasm, and encouragement.
How to Get Started with Alexa+ Personality Styles?
It is the easiest to change the voice and personality on Alexa+. All you need to do is just command your Echo Device with “Alexa, change your personality style.” Apart from that, users can make changes through the Alexa app. Select your device, go to Device Settings, click on Alexa’s Personality Style, and discover the different options.
Users can switch personality or go back to the original Alexa voice whenever they want through voice command or the app. Furthermore, users can also combine their personality style with different voices.
Amazon makes Alexa+ personality styles available for all users, so you can start exploring right away. Customers can expect to see more styles soon.
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