Different attribution models by Google Ads help decide which clicks were of maximum importance in customer's path to conversion. Some of these models focus on...
Tag - Marketing Attribution
Advertising, personal selling, direct marketing, mobile marketing, social media marketing, public relations, sales promotion and sponsorships are some of the...
Cross-channel personalisation is the idea of providing uniform experience and service to customers across multiple channels simultaneously. Know about the...
Content personalization allows businesses to target its audience in a personal way. It makes use of user content to provide a customized experience to...
New product ideas and defining the user base is only getting more explicit with everything surfboarding the cloud.
A customer engagement strategy is just as important as acquisition for a company. The process of establishing, nurturing, managing and maintaining...
Whether it is through micro-influencers or celebrity endorsers, consumer-generated content is everywhere. Consumers post everything on...
Today, we are going to shed some light on the tool and types of keyword clustering. Here’s what you need to know about this emerging SEO practice.
Employee engagement ensures that the workforce of the organization remains active, motivated and driven to ensure they meet their targets.
Enterprise content management or ECM is an umbrella term that encompasses the technology, method and strategy used for managing business data.